Rookie link-building and content outreach mistakes you won’t make twice

Link-building mistakes come with the territory: The longer you spend pitching webmasters, the more war stories and link failures you’ll have under your belt.
I’ve done many, many linking campaigns and have made my share of mistakes.  Based on my experience, I am not sure which campaign was a bigger epic fail:
  • The campaign where all the email I sent went to the trash folder because I used a term associated with spam in the subject line.
  • The fact I launched a huge content campaign the same day Donald Trump was inaugurated.
  • These things happen.  Mistakes are a key ingredient of learning, particularly when it comes to link outreach. You will probably make a lot of mistakes and get very frustrated before you learn how to consistently build links with content. It’s all part of the learning process.
    What if you could skip over the costly learning curve and jump directly into all the link-building lessons without committing all the mistakes?  Would you like to know which mistakes can be easily avoided?
    Let’s go through a series of rookie mistakes most people make when getting started with content promotion as a tactic for building links.

    Mistake 1: Only pitching your content to your preferred publishing vertical or industry

    When producing content with the goal of attracting links, there are two issues you want to stay away from:
    • The advertising hounds. Avoid only targeting your existing customers or your main target persona. As soon as you begin your outreach campaign, you will learn that no one really wants to cover your content for the sake of the content. Those who show interest generally ask for money in exchange for sharing or hosting your content because they see it as advertising. Work outside your existing customer base into ancillary industries and cast a wider net.
    • Not catering to your audience. Creating content that has no connection to your company or audience will probably not produce a lot of links or traffic. Why would a company selling carpets host a data visualization about the career paths of billionaires or an article on baby strollers? It’s conceivable billionaires and babies have a need for carpet. but it’s highly unlikely there’s an audience that’s interested in all three items at one time. The audiences don’t align, which means the article will get little traffic and fewer links.
    Your content needs to meet in the middle — the spot where what you want to say and the people who are interested in it meet.


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The link building is the process of creating a link between one website and another. With the help of high quality backlink the websites will gather and increase their presence in search engines and their rank will also be improved.

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